Swati Aggarwal, with the following noteworthy features: The Present Publication is the 2 nd Edition, authored by Prof. Those in the field of marketing will find the book relevant for conceptual understanding. as per CBCS programme, BBA, MBA & other Commerce and Management courses. This book aims to fulfil the requirement of students of B.Com. The book aims to bring an understanding of various aspects of marketing practices. Under the terms of the CC-BY-NC-SA license, you are free to copy, redistribute, modify or adapt this book as long as you provide attribution.Principles of Marketing is a comprehensive & authentic textbook on ‘ Principles of Marketing. Inda Sukati, (vii) Saylor Academy, (viii) various OER sources maintained by Andy Schmitz (), and (ix) other OER sources that have not been mentioned here but attributed in the respective pages.

‘Core Principles of International Marketing’ is edited by Babu John Mariadoss, through editing and adapting of original content obtained from various sources including content produced or maintained by (i) University of Minnesota Libraries Publishing (licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License), (ii) John Burnett (licensed under a Creative Commons Attribution 3.0 License), (iii) John Burnett under the Global Text Project, (iv) Lumen Learning, (v) , (vi) Centre for Teaching and Learning (CTL) of Universiti Teknologi Malaysia (UTM) Copyright (c) by Dr. This work, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. This adaptation has not significantly altered or updated the original work from the two source textbooks mentioned above, except for the changes mentioned below under the ‘Copyright’ section.

‘Core Principles of International Marketing’ is a derivative of original content obtained from various sources including content produced or maintained by (i) University of Minnesota Libraries Publishing (licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License), (ii) John Burnett (licensed under a Creative Commons Attribution 3.0 License), (iii) John Burnett under the Global Text Project, (iv) Lumen Learning, (v) , (vi) Centre for Teaching and Learning (CTL) of Universiti Teknologi Malaysia (UTM) Copyright (c) by Dr.

Principles of marketing book